How to Excel at Your Ecommerce Video Marketing Strategy?

If you are a brand and haven’t started with video marketing yet, well you are indeed loosing out on an opportunity to reach your target audience. Now is the time to get started with video marketing has it is now a must have for every business – online or offline.

Video marketing is gaining popularity and it is all due to the popularity of social media platforms. The popularity of video-based platforms has accelerated online video consumption.

It uses video to enhance awareness, create engagement, and drive sales. It is true that pictures do convey your brand’s message, but comparatively a video does much more. Due to this belief and how users are consuming video content online, brands are now turning to this marketing method to improve conversions.  

Tips to Excel at Your Ecommerce Video Marketing Strategy

1) Build Personas & Re-Define Your Audience

You can create a top-notch e-commerce video marketing strategy with the right personas.

Brands need to harmonize with consumer research trends to stand out from others. Make many personas to help you target your effective audience segments. With the help of more re-defined data, you can enhance ad targeting strategies on various platforms.

Know about various influencers, brand, and their use. It will help you gain explicit control over your targeting strategies. The further you promote video marketing online, the more you can accumulate data.

Segmentation via buyer personas will enhance traffic to the right place. You can opt for qualitative options like affinity mapping and focus groups. Multiple-choice surveys and analytics are various options.

2) Choose Appropriate Marketing Tools

It is important to choose the right video makers for effective results. There are various e-commerce video maker tools. It converts your social audience into loyal customers.

You can choose tools that have high-quality animations and heaps of pre-made templates. Such tools offer the versatility of software and intriguing features. Brands prefer them due to quality -in-built content.

You can use them due to their splendid animations and video content at your fingertips. There are various e-commerce video makers available for e-commerce products and personalized campaigns.

It catches the attention of the users with eye-catching and engaging videos. Brands can also use the listicle style videos to promote new or upcoming products to increase conversions.

3) Provide Goals and Targets

Create some SMART goals. It is to enhance your e-commerce business KPIs. Focus on quantitative metrics that drive more conversions. It can enhance traffic, sales, and conversions as well.

Video marketing is great for quantitative metrics. It helps create buzz for your brand. Various analytics and tools help you track your targets and success. You can also make use of testimonials and product related videos to drive sales.

Take a look at this customer testimonial from GenerationProz

You can use them to derive the emphasized ROI results. You can propose a trial run to enhance traffic and bring positive results.

Align video to broaden your goals. It must be aligned and agreed upon business goals and KPIs. It is important to outline and refine your strategies for effective results.

4) Establish A Personal Connection

Tell a story that evokes emotion. Storytelling when used the right way can create a very powerful brand image. According to the study, women between the age of 19-35 are likely to share and comment on the most empowering ads.

Brand storytelling can be used as a narrative along with video marketing. It can drive huge traffic. Companies need to start telling the story behind their brands. They can explain why it exists to establish a better connection.

It expounded on the importance of care and accumulated many views. Storytelling can be used to improve the online exposure of your brands.

5) Influencer Endorsements

Ecommerce companies can partner with influences through video marketing. Brands can reach their target audience using influencer marketing. When a well-known influencer markets your products, it can also build credibility and increase trust among the followers.

Influencers will look out for various ways to monetize their following. Consider campaign objectives that go beyond conversions. It should stand out in a better way.

Robert of Red Houston SEO says, “Collaborating with charities is a great option. It has earned its place due to high engagement, impressive ROI, and online audience targeting. You can promote your brand with an expert or influencer interview.”

E-Commerce Video Marketing Trends

To run an e-commerce business, you must keep up with the marketing trends. We are in an era where videos are consumed like never before, and this makes it important to have video marketing as a part of your digital marketing strategy.

This article will present top video marketing trends to stay ahead of competitors.

1) Social Media Video Advertising

Live streaming is one of the popular video marketing trends in today’s era. Brands can do live sessions on social media platforms to explain about more them to their users.

Look at this video ad from a Qatar bus company for FIFA.

According to sources, the global streaming market has grown exponentially.

There has been a rise in online streaming over social media platforms. It encourages brands to invest more in social media video advertising. Approximately analyzed to expand at an annual growth rate of 22% till 2028. The analysis predicts it will become one of the renowned video marketing trends of the year.

Instagram saw a 70% boost in live video streaming during COVID-19. Facebook is quite a popular platform to get good live video views. Followed by Instagram, Snapchat, and Twitter as well.

2) Short-form Videos

Sources reveal that 69% of viewers watch the video entirely if it is less than 60 seconds. Make sure that the start of the video is captivating and provides important information to the users. Short-form videos will continue to trend over the years, and this can be proven with the popularity of reels, TikTok and shorts.

The video marketing trend has spurred the growth of Instagram reels. The engagement rate shoots up after releasing an Instagram reel. Also, Instagram downloads increased by 11.4% in India.

3) Shoppable Videos

One of the latest and pre-eminent video marketing trends is shoppable videos. Planning for a new product launch?

Opt for shoppable videos to drive more traffic and awareness.

See how Gucci is making attractive videos on YouTube.

Brands can use shoppable videos to improve shopping experience and to reach new customers too. It is indeed a fool-proof method to grow your e-commerce business. It helps attract and convert leads to prospective customers. The shoppable videos empower e-commerce brands to deliver instant sales.

A shoppable e-commerce video multiplies click-through rates. Shoppable interactive videos provide an exquisite digital experience to customers and enhance engagement rates.

For example, Puma was one of the brands that experimented with shoppable videos. It collaborated with Smarter to enhance the click-through rates for its campaign. The clothing and accessory brand Kate Spade included a shopping video that enabled customers to click on what they liked.

4) Search Optimized Videos

Optimizing your videos enhances search engine results. Videos rank easily on search engines when compared to posts.

Ensure the video you post also has featured snippets. Google is putting snippets that make people click more on them. Like search engines, YouTube strives to get more relevant results on keyword queries.

Videos get ranked based on technical optimization. It includes title tags, keywords in descriptions, and thumbnail images. The thumbnail you use should stand out from others. Make sure every video you add has a unique description and title. You can also make a video based on the trending content to reach more viewers.

5) Vlogging

Vloggers have become very popular in the past decade. It has become one of the best and most loved ways to interact with the audience.

Take a look at this vlogger.

Brand can use vlogs for storytelling and it helps establish a connection with the users and also communicate with new audience.

Top-notch influencers and brands have started using vlogs. They use regular videos to share their expertise, experiences, thoughts, and ideas with the audience.

They talk about various experiences about the brands from their perspective and this provides the users with a better understanding of the brand. As smartphones progressed, they evolved the evolution of vlogging. Vloggers could use smartphones beyond desktops to connect with their audiences.

As per reports, 45% of internet users watch a vlog per month. It is one of the best marketing options for reaching the affluent, digitally savvy audience.

E-Commerce Video Marketing FAQs

1) Why Should You Focus on Video Marketing?

One of the primary reasons why brands should use video marketing is due to its versatility and credibility. It plays an important role in e-commerce. We know that the ecommerce world is evolving and brands can now use the power of video marketing to drive traffic and sales.

It helps to make your brand popular and stay ahead of competitors. It has been in the trend for quite a while now.

Videos tend to increase conversions by 20%. They also build trust amongst your audience and drives in new customers thanks to the credibility video marketing provides.

2) Give Us Some Examples of Successful Video Marketing.

There are various brands whose marketing videos have gone viral. It has created a new example for all other brands and companies. It is due to their humor, heart-warming stories, or surprising facts.

Here is an example from Dove.

BigCommerce created great e-commerce product videos. Sprout Social creates many engaging and interactive videos on social media.

 3) Can Product Videos Enhance E-Commerce Sales?

According to sources, 78% of marketers reported that product videos helped increase sales. 63% of consumers watch product videos before making purchase decisions.

Including products and videos has led to increased conversions by 80%.

It helps to create a much-needed impact and human touch on customers. It conveys vital information and unique product-selling propositions.

Product videos are heavily searched for. Hubspot claimed that 74% of people watch product videos before purchasing.

 4) What Are the Expected Results from Video Marketing?

You can expect several benefits and good results from e-commerce video marketing. 88% of marketers claimed that it helped them increase their website traffic.

The conversion rate has increased by 80%. It has helped in enhancing the engagement rate. It has helped in converting leads to prospective customers through video testimonials.

Explainer videos have helped customers better understand products. 80% of video marketers claimed that video marketing helped them to achieve instant sales and conversions.

5) How to Use Ecommerce Video Marketing to Drive More Sales?

You can opt for various product videos, explainer videos, tutorials, and product testimonials. Several tools and apps help you drive more sales and conversions.

As we mentioned in the article, you can choose story-based videos, product review videos, and product tutorials that show a 360-degree view of the product. Use them to accelerate your sales and gain a competitive edge.

WRAP UP

Throughout the article, you came across various facts and tips for e-commerce video marketing. The major takeaways are to use various types of product videos and testimonials. Use the power of video marketing for ecommerce and drive more traffic to your stores and improve sales.

Author: Amit Kumar Khare

Amit is a tech enthusiast and loves writing about it. He is a senior developer with good hands-on experience in digital marketing.