Video SEO Strategy

Among the digital channels, video promotion constitutes the most prominent form of business content promotion to reach a wider audience in a single stance. 

So profound the medium that video promotion almost constitutes 80% of all consumer internet traffic. 

Thus, it becomes important to include videos in your digital marketing plan.

But how do you create an adequate video SEO strategy? In other words, how do you increase the number of Google video views?

This essay will talk about video SEO. We'll look at the actions you may take to improve your video's Google ranks.

Choose the Correct Video Hosting Platform

You should select the best video hosting platform before optimizing the video to influence Google Rankings.

Why do you want the video to be found on Google? The selection of video hosting platforms defines your motivations. Two primary variables will determine the ideal hosting service for your motives:

• Do you want to build your brand and establish yourself as an expert in your industry?
• Do you wish to increase website traffic or produce new leads for your company?

YouTube and Vimeo are the finest platforms for displaying your films if your main objective is establishing yourself as an authority or building brand awareness.

Although Google can index movies stored on these platforms, visitors will still navigate themselves.

However, if you want to lead visitors to your website, you can use a hosting service like Hippo Video. You can publish videos directly to your website using such platforms. Therefore, visitors will be routed to your website when they rank on Google.

You should select trending Topics with High Traffic Potential.

You need to seek topics with a lot of potential for visitors if you want to improve your videos' chances of ranking on Google.

Consider Things while choosing topics for your videos:

• Are there Google searches on that subject? A non-searchable topic won't help you in receiving any traffic. Even if the video appears on Google, the time and effort invested were in vain.
• Is there "video intent"? Will people prefer to read a blog post or watch a video about that subject when searching online?
• Finding themes with a lot of potential traffic is simple with a keyword research tool. You may check how many organic searches a specific keyword receives using keyword research tools.
• To determine whether a keyword has "video intent," you must first identify one with a high potential for traffic.
• To do this, enter the keyword in a Google search.
• The trending topics that are searchable among the users will directly result in your videos being ranked on Google.
• The high video intent results in your keywords being ranked higher.

A Video Transcript is a Must Recommended

A video transcript is meant to transcribe your video's audio into text form. By employing speech recognition software, adding a transcript to your video is the simplest process possible. A human transcriptionist is an additional option. If you're using a voice recognition program, adjust the text afterwards to ensure it syncs with your video's audio. Sometimes, the software must understand the words reflected in the video transcript. The transcript should be time-coded as well.

But How will a transcript boost video SEO?

Search engines cannot crawl videos to determine their content. A transcript is helpful for search engines to grasp the video's content. Video transcript empowers your videos to be indexed, thus helping you rank on Google.

Transcripts within your movies enhance user experience as well. You may even go further by having your movies translated into different languages.

Enhancing user experience helps SEO as well. Google strives to provide users with the greatest results. Therefore, a high dwell time on your video signals to the algorithm that it is valuable. The video will receive credit from Google by rising in the rankings.

Optimize Meta Title and Meta Description

Like normal blog articles, your video's title and description influence its ranking. Spend some time creating a title and description that are search engine friendly. It is very important to include your primary keyword within the video's title and description to improve search visibility.

Make sure to put keywords into your title or description. Incorporate keywords into your phrases organically. Incorporating Latent Semantic Indexing Keywords (LSI) within the description enhances the videos' visibility.

You Should Embed Your Video.

It's recommended practice to add the video you wish to rank first when embedding numerous videos on a page. The search engine ceases to explore further videos passed the first video. Make a certain video the first one the search engine sees if there is one you wish to rank.

To rank your video above the fold, always embed it. Make sure your users do not need to scroll to the bottom of the page to view the video. Search bots will watch your video if you embed it above the fold. It enhances the chances of your search ranking.

Ensure That Your Video Is Embedded To The Relevant To The Web Page 

In addition to optimizing your video for search, you should also optimize the page where It will embed the video. Search engines will only bother to crawl a page where you embed a video if it is optimized for SEO.

• A non-indexed page will only display your movies within the search engines.
• Your videos aren't appearing in Google searches because the websites where you've embedded them aren't being indexed in the first place.
• You must incorporate videos into relevant web pages. Don't, for instance, add a video on "how to program" to a website that discusses "baking pies."
• The page and the video cover two distinct topics. Your video should be relevant to the page's keyword theme. By embedding your video on irrelevant pages, you will obliterate all chances of its ranking.

Use An Engaging Thumbnail

When searchers find your movie in the SERPs, they will initially see its title and thumbnail. Use a thumbnail that will quickly grab their attention, as this is recommended practice. A preferred Call To Action (CTA) is to click on your thumbnail.

Here are some easy steps you can follow to make a great thumbnail:

Never utilize a still image from your video as your thumbnail; this is a common mistake that individuals make. Designing a unique thumbnail is considered among the best practices. Spend some time taking a captivating photo that will serve as the thumbnail. In addition, the photograph will be of higher quality than a still taken from a video.

Make sure your thumbnail has the right aspect ratio: Google suggests using a 16:9 aspect ratio. Your video thumbnail might be cropped or appear zoomed out if it has a different aspect ratio.

A thumbnail should reflect the subject of the video. 

You Should Add Video Timestamps.

Timestamps create important moments within the Google search results.

Timestamps refer to these important events. It aids the search engine in completely comprehending the subject matter of your movie. Recall that we previously stated that search engines could not crawl the video. Timestamps will help bots better crawl your video.

Google says this in a statement:

"Search will show connections to crucial parts inside the video when you search for how-to videos that involve numerous steps or long films like speeches or documentaries. You'll be able to quickly scan a video to determine whether it contains the information you need and locate the pertinent part of the story.

Conclusion

Follow the tips shared in the post to improve the Google ranking of your videos. Finding topics with a high potential for traffic is the key. You may make it easier for search algorithms to understand the content of your videos by optimizing the title, description, and timestamps. Remember to provide a captivating thumbnail.

Author: Amit Kumar Khare

Amit is a tech enthusiast and loves writing about it. He is a senior developer with good hands-on experience in digital marketing.